Studio Documentation
Native Insight Studio runs on two currencies of truth. Human Value — what your real panel says. Digital Twin Value — what a calibrated synthetic audience says. The Studio’s job is to capture both, prove they line up, and hand you a dataset clean enough to ship.
The two currencies
What real people say.
The ground truth. Slow to gather, expensive to scale, but irreplaceable as the anchor every other answer has to earn its way back to.
What the twin says.
Synthetic answers from a calibrated audience model. Fast, repeatable, on-demand — and trustworthy in proportion to how recently and rigorously it’s been calibrated.
The three surfaces
Each surface in the Studio plays a role with these two currencies. Capture them. Reconcile them. Ship them. None of them does the others’ job.
Ask your audience anything — your real human panel or your calibrated digital twin. Iteration speed, not fielding speed.
Prove that Digital Twin Value tracks Human Value. The credibility layer that turns synthetic into trustworthy.
Both flavors of truth, in one row format. Versioned, exportable, audit-ready, ready for the next system.
Why this shape
Plenty of tools give you fast synthetic answers. Plenty of others give you slow human ones. The Studio is built around the gap between them — the place where speed and trust are usually in tension. Survey Runner captures answers from either source in the same workspace; Calibration measures the gap between the two and keeps it inside a threshold you can defend; Datasets ships the result with origin tagged, lineage intact, and versions you can pin.
The tools are not the headline. The headline is that you stop choosing between speed and credibility — you get to demand both.
Where it all runs
Studio lives at /ops. Sign in with your Native account; the workspace
opens to the surface you used last. Everything in this guide is reachable from
there.